Although entertainment is the first thing you think of when hearing the word animation, the corporate sector uses animation for more than just entertainment. Namely, custom 2D animated videos have proven to be one of the most effective marketing strategies in the digital world. Therefore, if you want your start-up to reach out to your target audience, ensure you have custom 2D animation as part of your marketing campaign.

But, why are animated videos so beneficial for businesses? Read on to learn the benefits of having custom 2D animation for your start-up!

9 Benefits of Custom 2D Animation for Start-ups

Distinct Branding

To begin with, if you want your start-up to be successful, you have to make it stand out from the competition. Luckily, with 2D animation, you can highlight your brand and incorporate logos, color schemes, and brand images into your video, thus building distinct branding. It will certainly make your brand easily recognizable.

Visual Appeal

Furthermore, one of the most phenomenal abilities of animations is the fact that they are extremely visually appealing to the audience thanks to the bright colors and inspiring characters. That said, you can rest assured that your 2D animated video will catch the viewer’s attention in a matter of seconds.

Clear Communication

When it comes to delivering your start-up’s message to the target audience, you have to be clear, concise, and precise. Fortunately, 2D animations are one of the most effective formats for achieving this. And, since communication is key for effectively running a business, animations will help you boost your start-up in today’s competitive marketplace.

Better SEO

When running a business, SEO (search engine optimization) is of utmost importance if you want to run your start-up on digital platforms. And, since Google is looking for websites with more visuals, then 2D animation videos can certainly improve your SEO and help you rank it higher on the results of the search engine.

Improved Engagement

In the digital world, people are spending lots of time online especially engaging with video content. According to statistics, one-third of all online activity timegoes to watching videos. Logically, animated videos are a great way to engage your customers since they provide key information and present your message in an attention-grabbing way.

Here is how we helped Housefly with 2D animation for their start-up!

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Product Showcase

If a potential customer fails to understand what you are selling them, then they will definitely not buy your product. Fortunately, animation videos can help you showcase your product in an easy-to-understand way. Plus, although 2D animations tend to be short, they are successful in showing potential customer show your product will make their lives much easier.

Increased Conversion Rates

In general, every business owner strives to have a higher conversion rate than views. Marketing videos aren’t just for fun and entertainment but serve to convert the audience to potential customers. Luckily, research shows that 2D animation videos on the landing page lead to an increased conversion rate of 86%.

Cost-Effective Impact

Unlike live-action videos, the cost of creating 2D animation videos is significantly low as they are typically shorter and don’t require actor, location, editing, or equipment costs. It surely cuts out 50% of the production cost. What’s more, you can edit your video whenever you need it to meet your changing marketing needs which again saves you money.

Boosted Sharing

Finally, with animated videos, you can promote your start-up to plenty of potential customers worldwide. These videos can be used across different internet platforms, from YouTube to social media, thus targeting a large audience. And, since people prefer videos, they are really likely to share them with their friends and family.

Now that you know the benefits of having custom 2D animation for your start-up, it’s time you contact MotionAlly and ensure your business is on the right track toward success. We strive to provide exceptional service for our clients.

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