Why Do We Use 2D Animated Characters in our Animations?

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Standing out in today’s competitive market and drawing the audience’s attention requires tons of creative solutions. And, as modern branding mostly relies on video content, it goes without saying that you have to take your videos seriously and put in lots of effort and creativity to avoid being homogenous and look-alike.

Namely, providing well-made video content isn’t enough anymore. You have to make it original, eye-catching, and engaging if you want your brand to achieve both short-term and long-term goals. Fortunately, you can get such bespoke video content by incorporating character animation. Or, get in touch with MotionAlly, a professional animation studio, and have them create your custom animation video.

Now, let’s have a look at the benefits of using 2D animated characters for your business:

Top 5 Benefits of 2D Character Animation

1. Versatility

One of the main benefits of using 2D animated characters in animation videos is the fact that they offer a wide range of artistic styles and can be used effectively in various types of video content to support your brand’s marketing and communication strategies.

Creating an animated character that embodies your company’s vision allows you to use it in multiple ways. From how-to and explainer videos to virtual and hybrid event videos, character animation provides you with the chance to adapt the video content according to your needs and the latest trends while still being unique and staying true to your branding.

2. Cost-Effective

2D animation has been successfully in use for a couple of decades meaning that the software related to 2D animation has already been tested and explored by experts for a long time. Plus, creating and animating 2D characters is often more budget-friendly when compared to 3D animation.

Therefore, since they are already familiar with it and on top of that, saving money, companies prefer to enjoy the benefits 2D animation has to offer. Unlike 3D animation, 2D doesn’t require life-like characters and expensive software. All things considered, any company can include a 2D character animation video into their project within their budget.

3. Nostalgia and Charm

The third benefit of using 2D animated characters is that they can evoke nostalgia among viewers who grew up with the well-known classic 2D animated films and shows. And, luckily, nostalgia is one of the most powerful marketing tools leading to higher levels of engagement and commerce.

Why is this so? Because it reminds viewers of their memories and experiences and brings back the charm of their childhood making them create a very strong emotional connection with your brand. There’s truly something special in the sense of familiarity and comfort viewers get when watching content reminding them of childhood.

4. Quick Production

Another significant benefit of 2D character animation is its quick production time. Indeed, 2D animation typically has a faster production timeline compared to 3D animation. That said, is the perfect video content choice for projects with tight schedules and short deadlines.

Again, 2D animation videos don’t require real-looking characters as is the case with 3D animations, which makes the production process quite shorter and more straight forward. And, in today’s world where time is money, it’s always better to go for the option that can be completed quickly.

5. Artistic Expression

Last but not least, 2D animation allows for greater artistic expression, enabling animators to convey emotions and storytelling through unique visual styles and hand-drawn elements. With 2D animation, you can convey a wide range of emotions, moods, and styles through creative use of lines, shapes, textures, and colors.

In short, the 2D application opens up an endless choice of options. Your company, in collaboration with an experienced animation studio like MotionAlly, can easily deform, customize, and modify any character as per your special needs for any specific animation video.

Final Thoughts

The bottom line, using 2D animated characters in your animations offers some pretty remarkable benefits, from being versatile, cost- and time-effective, to evoking nostalgia and charm, and allowing greater artistic expression. With that in mind, contact MotionAlly today to ensure you get high-quality animated video content to boost your company’s success!

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