Although it may sound surprising at first, it takes only 50 milliseconds to make a first impression of a website. Luckily, a custom hero animation can help you make a good one! But, before we even begin explaining how a custom hero animation can help you scale your business, let’s quickly see what it actually signifies.

What is a Hero Animation?

In short, a hero animation is an animated version of a high-quality oversized banner image or video at the top of a website. And, since most people are highly visual by nature, having a custom dynamic full-screen animation at the top of your page can help in creating a great first impression.

Now that you understand what a hero animation is, let’s move on to see why it is important to have a custom one instead of a pre-made hero animation.

Why Use Custom Hero Animation?

In general, animations help you grab your audience’s attention, increase engagement, and improve overall user experience as they make the initial contact point livelier and more appealing to the user.

Plus, a hero animation is a really good way to add a personal touch to build credibility and trust for your brand in a matter of seconds. Mainly, that’s the reason why you should have a custom hero animation rather than a pre-made one. Other benefits include:

Distinct Branding and Professionalism

Having a custom hero animation helps make your brand stand out from the competition by offering users a visually distinct website and a unique identity. It also shows your level of professionalism and brand consistency.

Memorability and Engagement

A well-designed hero animation immediately captures visitors’ attention and leaves a lasting impression on their minds. It also entices them to explore your website further and helps you boost user engagement.

Storytelling and Emotional Connection

Custom hero animations are one of the best ways to convey your brand story or present your product message effectively to the targeted audience. In addition, they evoke emotions and help you build trust and connection with users.

Navigation Aid and Guidance

Finally, hero animations can serve as a great navigation aid, guiding users toward key content or actions. For instance, you can display your company’s USP, feature a CTA button, or offer them to sign up for a service trial.

However, creating an effective hero animation can be a challenging task, especially if you are not a professional familiar with the latest trends in web design, just like MotionAlly. And, just to better understand what we do and how we do it, here’s how we helped Howitzer get their custom hero animation,  #1 Product Hunt of the day.

To begin with, when a customer reaches out to us and explains their needs we first focus on developing a general idea of what should be incorporated in the hero animation for that specific user. Hence, we created a couple of sketches and decided on the best features to meet customer’s needs.

Next, to build brand consistency, we designed the illustration using Howitzer’s brand colors, which wouldn’t have been achieved if they chose to use a pre-made hero animation. In the end, we created the final version of the hero animation showing how you can find new customers, send them Reddit messages, and grow your business.

With all this in mind, if you want to enjoy all the benefits a custom hero animation has to offer, don’t hesitate and contact us today! We strive to provide exceptional service with respect to our client’s demands.

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