There’s no doubt that video has become one of the most effective and beneficial marketing and sales presentation mediums for businesses nowadays. And, as the popularity of video is constantly growing, it is crucial that you adjust your business content to the needs of your target audience. Now, to learn why you should use 2D animation videos to pitch your services, continue reading below.
Top Benefits of Using 2D Animation for Sales Pitch
1. Explainer Videos are Concise
First and foremost, being concise is one of the biggest benefits of using explainer videos. In the fast-paced world we all live in, time is of utmost importance and value. Hence, businesses should focus on conveying their message to the audience pretty quickly. Luckily, an explainer video is the perfect medium for this purpose. Within just a couple of minutes, you can have an amazing sales pitch presenting key features and benefits of your product or service.
Similarly, if you are a B2B company, using an explainer animated video can be extremely favorable and helpful. Namely, business people don’t like wasting their time. Instead, they expect that you deliver the critical information about your service or product in the shortest and most concise way possible. Luckily, an animated explainer video nails this part!
2. A Cost-Effective Marketing Tool
Mistakenly, many business owners believe that animation videos are extremely expensive. But, the truth is that thanks to the newly developed technology, video production has become quite an affordable marketing tool. Namely, once you’ve invested in an animated explainer video, you can use it in numerous different ways and across different platforms for a longer time compared to other types of content.
The reason for this advantage is that videos are a far more entertaining, engaging, and unobtrusive way to pitch your services or products. Therefore, you can rest assured that the viewers enjoy the content and won’t be psychologically overwhelmed by it. Plus, according to statistics, videos can convert more sales, as well as sign-ups. Thus, it is an investment that pays off!
3. Shows a Problem and a Solution
An explainer video is great for showing a chain of causality from a problem customers face to its solution. It is also helpful for describing your services or products step by step. In general, explainer videos begin by presenting customers’ pain points and showing how the service or product you offer can help them solve their issues. This is crucial for increasing conversions!
Now you may think that the same information could be presented in a written, audio, or other content type, but it won’t be nearly as effective as video content. Why? – The reason is that video combines both visual and audio, thus interacting with the human psyche and perception. The final product conveys a marketing message more concisely and effectively.
4. Explainer Videos Reveal Brain Identity
Investing in producing branded content has become the main focus of many forward-thinking companies. And, one type of branded content is an animated explainer video of course. A branded animation video will help you present your company’s uniqueness, character, and mood. Put simply, an animation video is a great marketing tool to strengthen your brand voice and increase brand awareness, especially when it comes to the digital world.
For instance, to emphasize your brand personality in an animation video you could use your brand colors for the illustrations, leverage your company’s motos in the script, or use a voiceover that best reflects the mood and style of your brand. By doing so, your video will for sure stick to the customer’s memory and attract your target audience.
5. A Versatile Type of Content
Last but not least, one of the top benefits of using 2D animation for your sales pitch is that you can use it across different marketing channels. In other words, by investing in one piece of engaging, visually appealing, and entertaining content, you can reap the benefits it offers from multiple sources, from animated commercials, ads, social media content, and a background video on your landing page, to using it as a sales pitch.
The truth is that the options of using 2D animation videos for marketing purposes are endless. An animated explainer video can be used for different marketing goals from boosting audience engagement, evoking interest in a brand, building a personal connection, to growing customer loyalty. In short, a 2D animation video is all you need for a successful marketing campaign.
All in all, the above-listed benefits of using 2D animation for your sales pitch can truly help you grow your business. Hence, contact us today to uncover the power of video marketing and animation.