A new design format has become ingreasilgly popular for all types of businesses. Here, we’re talking about Lottie animations. You have probably heard about it already, but you might not be sure what exactly is Lottie and why you should use them for your business. Today, we’ll cover everything you need to know about this format.
What Are Lottie Animations and How Do They Work?
Lottie is an open-source animation tool created by Airbnb design. It is “an iOS, Android, and React Native library thatrenders After Effects animations in real-time.”
Lottie allows native apps to use animations as if they were static assets. This rich open-source library is quite flexible.Thanks to the countless number of collaborators from all around the world, it constantly integrates new features. In the library, you can find everything from basic line art to dynamic logo animations.
How did the name come into being? Well, it’s an homage to Lotte Reineger, a German film director. Lotte Reineger is the pioneer of silhouette animation and creator of the oldest surviving feature-length animated film, called The Adventures of Prince Achmed (1926).
However, you are probably wondering how do Lottie Animations work. First, a motion designer creates a cute animation in Adobe After Effects. Next, they export the animationas as JSON file using an extension called Bodymovin. Then, a developer “drops” that file into their app’s assets folder and references it from a Lottie Animation View.
Why Use Lottie animations?
The web developer community has helped Lottie grow drastically in popularity over the last couple of years. There are many reasons for it, but the most prominent seems that it provides a seamless solution for creating digital products. Besides this, Lottie animations:
● Are significantly smaller than anyother file format. Thus, they’re easy to download and save up disk space.
● Can be scaled to any size. What’s more, while doing so, their quality won’t be compromised. In fact, no matter how much you reduce the file, there is no pixelation.
● Have many features built into their API which allows for higher versatility.
● Remove the burden of rewrititing animations. They provide a smoother workflow for designers and developers.
● There are a countless number offree animations available in the library that can be used for inspiration.
And, that’s not all. Here are some additional Lottie animation benefits and reasons why you should use them for your business.
Easy to maintain
This design format can be a sily manipulatedand have its content replaced due to the JSON structure it contains. Designers can replace the Lottie data with replacement material from any site. Consequently, Lottie is not only the most widely used but also the most dynamicgraphics format.
With this flexible format, it’s very inexpensive to personalize and customize everything. In fact, you can add a customized design to your APP and website without thinking about spending a lotof money. Using this design format is not only efficient and versatile, but also cheaper.
Lottie uses vectors to represent geometric forms' dimensions and qualifiers to define their characteristics and how they move during the animation. The Lottie player renders at the screen's native resolution so that Lottie animations are always shown in the finest possible quality. They never pixelate, no matter how much you zoom into them.
Here at MotionAlly, we’re very excited by the prospect of Lottie and the benefits it provides for our clients. Using this design format, our talented team can unlock their skills that bit further to build unmatched digital products for you. Thus, helping you cut through the noise.
If you like the idea of using Lottie to add animations to your future web or mobile application, get in touch to learn how we can make it happen for you.