Lottie animations are all the rage right now. In fact, Lottie has taken over the animation market for web, Android, and iOS. So, why is this animation format so popular? The answer is pretty simple.  

Lottie animations are super easy to implement both on web and mobile apps. It offers plenty of bonuses for designers and software engineers and allows them to draw vector-based animations or tweak them at runtime, including color, shape, speed, or effects removal.

Impressing users with custom Lottie animations is a trouble-free and simple goal to achieve. They grab users’ attention immediately and engage them in your content. Plus, Lottie promotes a great user experience and helps you make a great first impression.

Luckily, you can enjoy all the benefits of custom Lottie animations by contacting professionals like us. At MotionAlly, we can design a custom Lottie animationthat perfectly reflects your brand’s identity and vision, instead of using pre-made ones that are pretty generic.

Now, let’s have a look at why you should choose Lottie over other animation formats!

Custom Lottie Animation vs. GIF

We are all aware of the fact that GIFs have been around for more than 30 years. Basically, since the beginning of the internet. Although old, this animation format is still used and supported by all devices. However, it comes with its own issues including:

·       Difficult to make it not autoplay, especially on mobiles.

·       Continuously loop so that you can not pause it.

·       Extremely poor animation quality and sharpness.

·       Difficult to blend in an application as it doesn’t support transparency.

·       Get choppy when trying to reach a manageable file size due to affected FPS.

·       File size is extremely large, i.e. 5 to 10 times larger than other formats.

On the other hand, a custom Lottie animation is tiny with a size in the Kilobyte range. It also supports transparency, fits in any application, allows playback control, and offers high quality on any screen size.
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Custom Lottie Animation vs. A PNG

Similar to GIF files regarding size, PNGs are really large. If you want to modify them, you have to swap out the entire sequence which isn’t that convenient. And, to support all commercial resolutions, PNGs need a couple of payloads.

Contrary to PNGs, Lottie JSON files may output files up to 50% smaller than an average PNG sequence. In other words, it saves valuable band width on both the server and the mobile user’s data. The higher quality you get with custom Lotties from MotionAlly assures you that a server’s resources are used efficiently, boosting profits and faster page loads. Thus, custom Lottie animation helps you in attracting more customers.
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Custom Lottie Animation vs. Video

Finally, if you need a video that requires real-life aspects which is where vector-based animations aren’t enough, then ok. Otherwise, custom Lottie animations are remarkable in helping the progress and making video creation much cheaper. Indeed, as little as 10 seconds of custom Lottie animation can help you successfully pitch an idea, product, or service. The real downside of MP4 is that it lacks scroll interactions which are really important, especially for Webflow, WP, Framer etc.
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Final Thoughts

The bottom line, common commercial animation formats fail to deliver quality in many aspects, be it band width, disk space, or money. Thankfully, Lotties have appeared, offered solutions to the issues, and taken over the marketplace.

With that in mind, contact MotionAlly today to get the ultimate custom Lottie animation to help you stay ahead of your competition and scale your business.

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